The Digital Delivery Van

Whiteman 2015 161I love delivery vans. I own nine of them. Okay, they are all in 1:18th scale but they are an inspiration to me. One day I will again have the ability to go to the DIY hardware store and come home with lumber…

This is not a photographic topic, and here we are on a photographic weblog…so let’s get to it. I have just completed a small job for some dancer friends – studio publicity pictures  – and have stacked the JPEG images that will be useful for them onto a DVD. They are good big image files and there are a lot of them – thank goodness the iMac has a working optical drive to burn the disc. I am sticking with it until the drive dies, and then will be forced to go seek another one, and will have to re-think the business of digital files.

Up until now I’ve supplied clients with paper prints from a chemical darkroom and from a series of inkjet printers. These are pretty straight forward as a product – what they order is what they get and an A4 is an A4. Also an A3 and A3+ and they can go puzzling around the frames section of IKEA to please themselves. The only downside of the paper print is delivering it uncreased to the client. After they have paid for it and grasped it I don’t care whether they dance on it with stilettos.

The digital file is the problem. My computers have optical drives which go defunct every few years. Replacement is expensive, and the next generation of machine I get around here won’t have a drive in-board. I believe I’ll be forced to get an external optical read/write – well at least when that also carks it, it will be an easier throw and buy replacement…

But more and more of the clients don’t have an optical drive on their machines either…so they have to resort to all sorts of lash-ups from video machines to see the results or copy them off.

The though occurs that the logical solution will be to purchase small thumb drives that can be branded, then loaded with the digital information – and possibly a studio advertisement video – and used to deliver the goods. The client gets the files, endures the advertisement, and then has a spare drive to use for the future. It would not be viable when they want large numbers of individual presentations but for a major delivery the cost can be factored into the job nicely. And there are some pretty reliable and cheap thumb drives out there now.

Note that The Little Studio has no confidence at all in on-line delivery of client’s work – our local service provider runs their organisation on two hamsters in a wheel and the hamsters are getting old.


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