Rumour Date – Launch Date – Release Date – Stock Date


Sales release date.

Pre-order Date.

In-Store Date.

Adequate Stocks Date.

Have To Pay The Wholesaler ( Have We Actually Sold Anything Yet?  Date ).

Desperate Sales Emails Date.

First Recall date.

Even More Desperate Sales Emails Date.

Second Recall Date.

Burst Into Flames And Get Banned On Airplanes Date.

Frantic Denial Date.

Discount Date.

Cashback Date.

Double Discount Plus A Free Battery Date.

Dump Bin Date.

Stock Write-Off Date.

Shoot The Wholesaler’s Rep When He Comes In the Door Date.

You asked for the entire calendar and schedule for the release of the new Flapoflex 8 camera? Here it is. You may substitute another maker’s name for Flapoflex if you wish…This is the sort of commercial roadmap that they never show you on the fan-boy sites. You’re welcome.

Note: if it is any consolation, the water pump industry and the canned abalone industry probably have days like this as well.


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