Category: Commercial theatre
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What He Said
” He ” being the chap who wrote the advertising copy for the agency selling new digital cameras. What he said was you have to buy the new digital camera from the manufacturer and you have to give the shop some $ 3500.00. If you don’t, you’ll be in trouble. Know what I mean…? Well……
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Put Your Money Down And Walk Away
And no-one gets hurt. It’s new marketing for a brutal age. Gone are the days when we had to show you half-clad girls lounging on Ferraris – or on Exakta cameras, for that matter. We no longer need to entice you – all we do is threaten you and the money is ours. Of course,…
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The Exhibition Catalogue
One of the hardest books to write – and the easiest to illustrate – is an exhibition catalogue. It can also be one of the dullest. A lot of my photographic bookshelves contain these sorts of thing. I have purchased them from second-hand shops as examples of a famous photographer’s work. Often these are the…
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Promise Of Change
Change can disturb the older person – we grow so tied to things that we are familiar with that we baulk at anything new. It will all be so hard! But what are we to say when the changes are going to be done by others, but will benefit us? I’m as greedy for undeserved…
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The Experts Got It Wrong
And you followed them blindly…right over the edge of the cliff…into the center of the minefield. Cool, eh? You’ve been YouTubed again. At least this time you didn’t get sucked into the five-hour jump from one site to another. Umm, is this a bad time to mention you are still wearing a tutu? Every presenter…
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When Your Muse Calls
And gaffs you through the upper lip – you know it is time to start being creative. No good flopping about on the wharf. It will happen. it’s happened before and it’s coming again. You’re going to have a good idea for your studio, or business, or family, or shop, or model. And as soon…
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Disenchantment
As opposed to dat enchantment… The state of sobriety that lets you look at internet advertisements for new cameras and lenses and not go all weak and fuzzy. The part of you that looks to the bottom of the blurb and notes the price. The cynical tendency to want value for money and realise that…
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The Exhibition Of Exhibits
I don’t know why we haven’t tried this one before – it has the smell of money about it. Well, at least the smell of cheap wine and cheese on a stick… We photographers are always having exhibitions. Or curating exhibitions. Or going to exhibitions. Or reviewing exhibitions. If we were any more exhibitionist, we…
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Down ‘T Digital Mine
It’s only a coal face if the screen is black. I’ve finally come to realise that the photography game can be a coal pit for some people – and not a safe one either. They may not be killed by falling pit props, but they may succumb to falling prices and crushing debts. The problem…
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The Lecture Circuit
As opposed to the trade show circuit – and how they affect the casual photographic viewer. I had a chance for many years to participate in trade shows and professional conferences. I still do, but on a much less involved level – and may be in a better position to see what they offer. Let…
Dr. Stein's Photographic Establishment 