Category: Retail Photographic
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Buy Another, Buy More, Buy Newest
Frankly, just buy – the trade wants more money without having to tunnel into the bank over a long weekend. Be kind to them and save a lot of sweaty pick and shovel work. Get out your credit card and order things until your modem melts. The zoom up from covid-19 stagnation is expensive and…
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Neuheitis
Infected by the novelty of newness…now! If you are behind the times, you can see where they are moving to. And probably get out of the way if they turn back on you. If you are in the vanguard, you do not care what becomes of the corpses and detritus you are scattering – you’ll…
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Do Not Be Simple, Happy, or Cheap
When harried and complex can be achieved at great expense. This would appear to be the message behind a number of photo industry advertising campaigns. Extra steps, extra programs, extra tables, specs, and measurements. Extra work and extra cost. This is a very good thing for the industry. Trouble can be made and sold and…
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When A Man In An Alley Calls To You…
You are in luck if he pulls out a gun or a knife. If he pulls out a little table, three walnut shells, and a pea…you are doomed. You can run from a gun or a knife but the shell game traps you forever. It is the same with the retail photo trade. As soon…
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Social Media Approval
Is even more frightening than social media cancellation – particularly if it involves cameras. Witness the debacle that Fujifilm has gotten itself into with the influencers on the Instagram, TikTok, and BuyBuyBuy sites. Based upon my own experience, I suspect that the promotion of the original Fujifilm X100 and the subsequent iterations was materially assisted.…
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What Do You Do With A Hole In Your Nose?
Not the two you were born with – the third one in the middle that used to have the ring in it. That was the attachment point the camera makers used to lead you around when they wanted to show you off…and when they wanted to walk you to the cash register yet again. Now…
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Digital Cattle Stampede
Or ” How To Avoid The Shambles “ We are at the start of a new rush for Fujifilm X-100 VI cameras. They were produced, announced, and shipped to the first resellers this last month. There was a tease campaign to gee up the potential buyers – rather like putting a battery prod up a…
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” We Can Order It For You “
Is no substitute for ” I can order it myself “. An older version of the photo trade in Perth revolved around the catalogue and order book. Things desired could only be obtained by consulting the appropriate shops, placing the appropriate order, and paying the appropriate deposit. Then waiting the appropriate length of time while…
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Rockwell On The Fujifilm Stock Market
And he may very well be right. Google over to Ken Rockwell for his take on the Fujifilm X-100VI hype that’s going on right now. He’s contended that people will pre-order or order…whichever is cheaper…this new whizzcam and then resell it via eBay before they even get it. In the interim between the set of…
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The Concrete Camera
I am not thinking of a TLR made with breeze blocks and mortar…though that is an appealing image. I am writing about a real product – already made, distributed to the wholesalers and retailers, and available for sale over an actual shop counter. You know…real retro retailing stuff… The pre-announced pre-order of a possible patent…